Hue, Saturation, and Brightness

(The above is a gallery. Click on the arrows on left and right to navigate.) To observe the effect of breaking a color down into its components of hue (the instance of color in the color wheel), saturation (the color intensity), and brightness (the light intensity), I created a…

Redesigning the ITP Logo

1.┬áRedesigning the┬áITP logo I opted to redesign, or more appropriately, re appropriate the ITP logo into a dynamic, generative design.                                                   I created a Processing…

Rubicon: A Typographic Exploration

This week, I explored typography through setting my name in different serif and sans serif typefaces. The criteria through which I made the type selection is whether the typeface does a good job in conveying the statement I personally like to bring across: lightness, (subdued) character, and aesthetic order….

Seeing all the signs

This week I went on a mini mission to locate the worst piece of signage I could find to critique and redesign. One thing I’ve noticed since I moved to NYC is the amount of scaffolding that adorns, for the lack of a better term, pretty much every pedestrian…

Visual Shock, A Visual Language Analysis

Chip Kidd’s design of the cover of Visual Shock: A History of Art Controversies in American Culture is, in my opinion, a striking piece of elegant, meaningful design. I. Visual Concept Chip Kidd’s work tends to employ a sense of contrast, not necessarily in color, but in the form…